The Brief:

Divinity: Original Sin II is a role-playing video game developed and published by Larian Studios. It is the sequel to 2014’s Divinity: Original Sin. Gaming media all over Germany should preview the game and get to know the developers even better. Everyone in the gaming scene and beyond should know about Divinity: Original Sin II, when it is being released in September 2017.

Approach:

We published press releases including high class assets and provided the SI and GI journalists with preview codes. We arranged interviews with the developer team as well as collective livestreams. Furthermore, we arranged all the journalist appointments at the gamescom booth and invited some well-chosen editors to the Larian office in Belgium. We were always in direct contact with the relevant editors and explained all aspects of the complex game patiently.

Results:

Over 850 articles, videos or livestreams (online, print and radio). Potential impressions: 661.644.705