Briefing:

EA SPORTS is the sports label of Electronic Arts. From digital soccer to ice hockey and motorsport and American football: movement was the leitmotif. This should be transported by the content as well. Mix of product information and entertainment.

Approach:

Creation of a Youtube channel: EA SPORTS TV. News about games, events and media conferences. Including stars and VIP gamers for the glam factor.

Results:

The format is shown on different channels. EA SPORTS TV has up to 350.000 average viewers per episode – with peaks of 455.000 views! Live streaming from the EA booth at gamescom gained up to three millionen viewers within 5 days.