Today we would like to draw your attention to this – just published – GWI study, which deals with the latest trends in the global entertainment scene and provides plenty of facts or information.

The global entertainment scene has changed, that much is certain. But how? And who has risen to the top of the various channels and outlets? And which social platforms are preferred by the different generation? All these questions and other exciting topics were addressed by our colleagues at GWI.

 

For example, also the exciting question of whether online streaming services have reached their peak and whether classic television still has a chance at all. Or which social media platform comes first when it comes to entertaining users. Podcasts are also a topic, because we currently listen to the most diverse podcasts for almost an hour a day on average.

The topic that interests us the most, however, is of course gaming. Here, the GWI highlights the ever-growing gender and generational equality. Gaming has currently arrived in the middle of society and new and diverse target groups are constantly emerging that need to be tapped.

It is also very interesting and important that more and more sponsors, who would otherwise not be expected to be involved in this area, are recognizing the importance of eSports. Brands can achieve great success in this community – but also fail grandiosely.

You can download the GWI report here on the GWI website.