Briefing:

The goal was to intensify and strengthen the relationship between German game journalists and Larian Studios, ensuring in-depth coverage and placement of exclusive preview articles about the “Early Access” of Divinity: Original Sin II and the “Game Master Mode”.

Approach:

We organized two live demo press tours – including with games trade media in Munich, Nuremberg, Hamburg and Berlin (e.g. Gamestar, IGN, PC Games, 4Players, Computer Bild Spiele, Spieletipps, Eurogamer, GIGA Games, etc.).

Results:

The hands-on method aroused considerable interest among journalists regarding the full version of the game. The result: consistently positive feedback in all preview articles about Divinity: Original Sin II (“Early Access” and “Game Master Mode”).