Briefing:

Increase awareness of NVIDIA products (GPUs / SHIELD Android TV) in the German media landscape with a focus on lifestyle media – beyond the well-known gaming and tech press.

Approach:

An integrated PR campaign including consumer communications, media relations, influencer relations, corporate blogging, demo sampling, trade show and event planning, media monitoring and press room setup.

PR support for major product launches through direct media contact and support.

Positioning the company outside of pure gaming and tech media in “general interest” and lifestyle media.

Results:

Consistent and continuous coverage in target media (including BILD, Computer Bild, T-Online, CHIP, dpa, Süddeutsche Zeitung, WIRED, GameStar, etc.) in both online and print editions in Germany, Austria and Switzerland.