PENTA is one of the most successful Esports teams in Germany and has national champions and world champions from various Esports disciplines in its ranks. With the first Esport Performance Center (ELZ) in Germany, PENTA strives to align Esports with real sports in terms of professionalization, performance promotion and talent scouting. In addition to its commitment as an Esports club, PENTA organizes professional Esports events and tournaments around the world.

The Brief:

To generate coverage about the Esports club PENTA in consumer, Esports and gaming media. Thus, increase awareness and recognition of Esports in general.

Approach:

Providing journalists with targeted story pitches, interview opportunities (eg. with the CEO of Penta, Andreas Schaetzke, and with Jessica Bolden, analyst and head coach of the PENTA Rainbow Six team) and press releases with corresponding assets.

Results:

Regular press coverage in defined online and print media, eg. dedicated features and interview stories in consumer, Esports, gaming media and blogs. Since the beginning continuos increase of the monthly coverage and the overall awareness for PENTA.