Exciting times ahead as the Ranieri Gaming team prepare to head over to E3 2019 in Los Angeles. We’ll post a full update after the show but in the meantime we have another exciting announcement to share.
Following the news that we have entered the professional sports gaming arena with eSports organisation PENTA, we are now excited to announce that Ranieri Gaming has been appointed to support the InsureTech startup company, insurninja in their ongoing communication campaigns in Germany. The remit covers public relations work and strategy development for the Düsseldorf-based company’s unique range of insurance products aimed at gaming and eSports.
The goal is to increase consumer awareness and consolidate the insurninja brand across all channels relevant to the target groups with a focus on their expertise in eSports, gaming and insurance. Managing Director Niklas Ex sees insurninja as an intermediary between insurers and gamers: “Gaming has become an important part of today’s pop culture. But so far there has been no insurance protection that addresses the problems and needs of gamers and streamers. With our integrated insurance solution, we are closing this gap.”
Co-founder Tim Schlawinsky agrees: “We are pleased to be supported by the experienced Ranieri Gaming team in communicating our message to our core target groups, the core gamers, streamers and eSports teams.”
By working with insurninja, Ranieri Gaming is strengthening its own expertise in the streaming, eSports and insurance fields and will use this experience to further expand their services internationally. Director of Games International and Strategy, Georg Reckenthäler is enthusiastic: “The cooperation with insurninja is another important step for our recently founded gaming unit, Ranieri Gaming, to expand and consolidate our commitment to professional eSports and related industries.”