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© ranieri-agency 2017 - 2019

The Brief:

Establish Twitch as the leading social video service in gaming, tech, general interest (“consumer”) press.

 

Approach:

Since the beginning of 2016, we have been handling the PR for Twitch in Germany, Austria & Switzerland. Working closely with Twitch’s US comms team, we drive press activities including pitching key media with tailored stories and securing and organizing interviews as well as speaker opportunities.

 

Results:

Extensive top-tier media coverage across key online and print media in Germany, Austria & Switzerland. Successfully secured dedicated features and interviews in all kinds of gaming, general interest (“consumer”), business and tech media.

Since the start, we have raised the overall awareness for Twitch and Live-Streaming in general, with coverage significantly increasing from month to month.