With Arena of Valor Tencent Games delivered and maintains a highly successful MOBA game for mobile devices. For Tencent, Ranieri worked on establishing and expanding the community and engagement in the US.
To help Tencent achieve their goal, Ranieri leveraged his influencer relations and social media expertise. To increase engagement and attract new fans to the game, Ranieri pitched suitable micro-influencers using a grassroots approach to create exciting and fresh content that appealed to a close and loyal influencer community. In addition, social media efforts were used to reach out to the community via Facebook, Instagram, Reddit, and Twitter to potentially attract new fans who had not played the game before. Creation and implementation of a corresponding content plan by Ranieri (from meme series to Let’s Play videos).
Establishment of new influencer relationships, expansion of reach to new communities via micro influencers, creation of owned social media / influencer profiles with an elaborate content plan for six months, creation of dozens of new content posts to activate new fans and engage with new communities (e.g. up to 372 % increase of Facebook followers in the last two months of the project alone).