Portfolio
Popular tags
© ranieri-agency 2017 - 2021

The brief:

Launch the Arctis 3 Bluetooth gaming headset, securing coverage in key gaming and technology publications as well as last minute Christmas gift guides.

 

Approach:

Series of NDA interviews and calls to brief top-tier tech and gaming media on the USPs of the product ahead of the launch to secure timely news coverage. Additionally pitched for Christmas gift guide features and console round ups as well as sending product to journalists for review.

 

Results:

20 pieces of news coverage secured including Techradar, T3, Stuff and Xbox One

Placed product for review with over 20 press including Trusted Reviews, Pocket Gamer, PC Gamer and GamesTM

Secured national coverage including Guardian, Daily Mirror and The Observer