EA SPORTS is the sports label of Electronic Arts. From digital soccer to ice hockey and motorsport and American football: movement was the leitmotif. This should be transported by the content as well. Mix of product information and entertainment.
Creation of a Youtube channel: EA SPORTS TV. News about games, events and media conferences. Including stars and VIP gamers for the glam factor.
The format is shown on different channels. EA SPORTS TV has up to 350.000 average viewers per episode – with peaks of 455.000 views! Live streaming from the EA booth at gamescom gained up to three millionen viewers within 5 days.