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The Brief:

Increasing the popularity of the Chinese iOS and Android game Clash of Kings in Germany and actively management of the community/forums.

 

Approach:

Planned and released 14 videos with the biggest YouTube stars in Germany. Additionally, a display ad management campaign was installed. Furthermore, media alerts and EPKs were regularly sent to press partners. Monitoring of social channels and gameing forums with correspondent community management. SEO.

 

Results:

The popularity of Clash of Kings rises on iOS as well as in the Android charts. Due to the YouTube campaign and the accomodating content strategy for the influencers, we could gather more than 15 Millionen Impressions with oder 6 Million views. At the end of the Year 2015 Clash of Kings was one of the Top 5 games overall in Germany, Regular press coverage.