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© ranieri-agency 2017 - 2019

The brief:

Ranieri was tasked to support the on-going launch of ASUS’ latest innovative products, generating high levels of coverage and awards, focussing on UK tech media only.



Issuing of press releases regarding new ASUS products combined with  daily communication with the media and an extensive reviews programme targeting top-tier tech press. Ranieri continuously highlights the USPs of ASUS’ products with particular emphasis placed on the design story of the devices.



50 samples placed with top-tier media over three months

Generated over 100 pieces of coverage including:

68 reviews / 13 awards / 20 ‘hero” clippings