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© ranieri-agency 2017 - 2019

The brief:

Ranieri was tasked to support the on-going launch of ASUS’ latest innovative products, generating high levels of coverage and awards, focussing on UK tech media only.

 

Approach:

Issuing of press releases regarding new ASUS products combined with  daily communication with the media and an extensive reviews programme targeting top-tier tech press. Ranieri continuously highlights the USPs of ASUS’ products with particular emphasis placed on the design story of the devices.

 

Results:

50 samples placed with top-tier media over three months

Generated over 100 pieces of coverage including:

68 reviews / 13 awards / 20 ‘hero” clippings