Briefing:

Ranieri has been commissioned to provide PR support in the top tier gaming and consumer/lifestyle media for the titles Dying Light Platinum Edition for Nintendo Switch and Dying Light 2 for PlayStation 4, PlayStation 5, Xbox One, Xbox Series, Microsoft Windows PC and Nintendo Switch.

Aside from regularly distributing press releases, Ranieri has also been pitching press with individual stories and organizing interviews, (digital, virtual) events, physical events (in Warsaw) and  audio stories.

Results:

Coverage in all relevant and defined key media since the beginning of the campaign (among others: BILD, Computer Bild, T-Online, CHIP, dpa, Süddeutsche Zeitung, TV Movie, GameStar, etc. – online, print, TV, RAdio) in Germany, Austria and Switzerland (= DACH region).

Reinforcement and increase of the company’s consumer and media publicity beyond gaming and tech press and, primarily, within the broader consumer & lifestyle press.