Briefing:

Increase awareness in relevant media with special challenges of an FSK 18 game.

Approach:

In the course of a media tour in the editorial strongholds of Berlin, Munich and Hamburg, editorial visits are held to pitch the game personally. Through personal contact, the concept and idea behind the game can be optimally communicated.

Results:

37 media placements

Print media: Top 10 clippings generated 4.5 million reach

Online media: Over 35,397,037 million readers