To mark International Women’s History Month, our colleagues at newzoo took a look at Consumer Insights data on girls and women who play computer games in their free time or even ambitiously.

Because even though some may doubt it, they make up a significant and not to be sneezed at portion of gamers worldwide. Almost half of all gamers worldwide are women. And while women make up a similar percentage of gamers in many of the largest markets, they often have their own preferences and behaviors when it comes to gaming. This is another area that newzoo has researched.

In this article, which was published a few days ago, we take a closer look at female gamers. Do they tend to play on smartphones and tablets or on consoles and PCs? The underlying data was collected from the 10 largest and most relevant games markets in the world (by revenue).

We have linked the corresponding and very detailed newzoo article here for you.

We hope you enjoy reading it.