Newzoo Report: A New Era of Engagement in Media & Entertainment

With each new generation, the way people interact with media and entertainment changes.

This leads to new forms of content and entertainment, and changes to existing media platforms to meet the evolving needs and desires of consumers. As we move into a future with fully integrated media platforms, powerful AI, and immersive virtual worlds, it is more important than ever to understand consumer behavior in media use and engagement with different forms of entertainment.

For this reason, the colleagues at Newzoo have released a Media & Entertainment report to explore how games, as a type of entertainment that has become a media platform, fit into this new landscape and inspire it.

Here are some of the highlights made in the linked report:

• Consumers spend an average of 13 hours per week on social media and 12 hours per week on video game platforms.
• Gen Z consumers spend more time engaging with games and virtual worlds than with television.
• Active engagement with entertainment is on the rise, with people spending an average of 4.3 hours per day reading, playing, or creating content.
• Younger generations are seeking more creative forms of engagement, with nearly three-quarters of Gen Z consumers actively creating digital content.
• Game content has become popular on non-gaming media platforms, with HBO’s adaptation of “The Last of Us” being one of the most watched shows and Fortnite and Roblox continuing to host live events and forge impactful brand partnerships.
• The metaverse offers richer engagement opportunities for consumers and brands alike.

We highly recommend you this interesting insight and wish you a great read.