With the publication of this year’s Global Gamer Study, the colleagues from newzoo present their latest and really interesting report:

How consumers interact with games today, which the colleagues cover in this free download. It should help to understand the gaming trends that are shaping the market this year.

 

 

Understanding why gamers play, watch and spend money on video games remains critical in the battle for consumers’ time and money. Knowing more about your key audiences and their motivations can help you better assess what content will resonate well with them.

So newzoo’s data can help you navigate the ever-changing gaming landscape and better reach consumers who play a lot and like to play.

Some of the informative highlights of the free report include:

The future of gaming and gamer interaction looks promising. Gaming continues to be one of the most popular leisure activities worldwide. Today’s gamers are broad-based in terms of their engagement with games and have diverse interests.

>> 79% of the total online population engages with video games.

>> Nearly 50% of gamers play on more than one platform.

>> In the last six months, 57% of gamers have spent money on video games.

>> Gamers respond positively to brands and advertising – and they discover new brands for themselves while playing.

You can download the Global Gamer Study 2023 here.