It’s a busy time here at Ranieri Gaming as we work behind the scenes on new opportunities and projects. So, we are thrilled to be able to announce that we are working with an exciting new client and about to take the eSports market by storm!
Berlin-based eSports organisation PENTA has engaged Ranieri Gaming to support the public relations activation and strategy development around their respective divisions and associated sports teams. We will also work closely with the in-house performance centre on other PENTA collaborations including their partnership with 20thCentury Fox and several of their upcoming movie titles X-Men: Dark Phoenix, X-Men: New Mutants and Terminator: Dark Fate.
Another focus for the Ranieri Gaming team will be the promotion of the League of Legends team PENTA 1860, created with the original association TSV 1860 Munich. The goal is to increase public awareness and strengthen the PENTA brands, especially in terms of professionalisation, performance promotion and talent scouting. Andreas Schaetzke, Managing Director of PENTA commented “The cooperation with Ranieri Gaming not only enables us to strengthen our own units and reach new target groups, but also to advance the adaptation of eSports to real sports. I am looking forward to working with such a professional team and I would like to thank Georg Reckenthäler for the trust he has placed in us”.
This cooperation with PENTA also allows the Ranieri Gaming team to strengthening its own expertise in the eSports space and look to expand beyond the German territory into the ever-growing international audience.
Director of Games International and Strategy, Georg Reckenthäler is understandably excited about the partnership: “For our newly founded gaming division, Ranieri Gaming, the cooperation with PENTA represents an important step in consolidating our international position as well as our communication commitment in professional eSports. The interesting projects around the PENTA partnership offer huge opportunities that go far beyond pure sports. We see a great deal of potential here and would like to thank Andreas Schaetzke in particular for the opportunity to support PENTA’s ongoing commutations in the future”.
In the coming months, both partners promise further exciting announcements around PENTA and the PENTA divisions as well as selected PENTA athletes.