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iCandy Interactive Limited has announced a partnership with Animoca Brands Limited and Guangzhou Aijuyou Information Technology Co. Ltd. (9Games). The partnership will provide for the publishing, localisation and marketing in Mainland China of iCandy’s mobile game ‘Groove Planet’

In Groove Planet, gamers build a highly stylized alien planetoid that they develop by skilfully tapping to the beat of music tracks in their own music library or from the game’s soundtrack. Successful play generates musical notes that are used to upgrade the in-game virtual planetoid. Groove Planet gives everyone – regardless of musical ability – greater insight into the music they love while delivering a unique gaming experience.

iCandy and Animoca Brands are set to reap the benefits of 9Games’ strong Chinese market presence, knowledge of Chinese consumer behaviour and established distribution channels. 9Games will localise and publish the Game for Android and iOS, while iCandy and Animoca Brands will provide the license and relevant technical support.

For more information visit iCandy’s website www.icandy.io

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