Briefing:

Anki OVERDRIVE is a racing game that combines very advanced AI with traditional video game elements. The modularly assemblable track pieces encourage creativity and create long-term fun. Media from all over Germany should report positively about this new product. Potential target groups should learn when Anki OVERDRIVE will be available in Germany.

Implementation:

For this purpose, suitable locations were rented in Berlin, Hamburg, Cologne and Munich to let the journalists try out the game and meet Anki President Hanns Tappeiner. The atmosphere of the locations strongly resembled the atmosphere in the game. Journalists who did not have time visited wildcard in their offices.

Results:

Over 100 articles appeared in the various media genres (print, online, TV, radio) in the first 6 weeks after the events alone. Anki thus managed to implement all goals through intelligent media work and generate attention within their core target groups accordingly.